New Zealand farmed King salmon have been recognised by globally respected sustainable seafood authority the Monterey Bay Aquarium as one of the world’s greenest farmed fish.  New Zealand freshwater and marine farmed salmon have achieved a second successive ‘Best Choice‘ rating by Monterey Bay Aquarium’s Seafood Watch programme.

Core to the industry is an unwavering commitment to sustainable practices. No one has a greater interest in protecting the marine environment than the farmers who depend on it for their livelihood. The quality of the water directly affects the quality of our products, our lives and our future.

Farmers follow Environmental Codes of Practice, independently verified as world-leading,  that direct best industry practices throughout growing and harvesting to minimise potential effects on the environment.

A combination of high water quality, outstanding farm management and strict biosecurity procedures mean that King salmon are raised naturally in New Zealand.

In New Zealand, salt water salmon farms are located in deep waters and have good tidal movement.  A great deal of scientific analysis and planning goes into choosing the right site to ensure any environmental effects are minimal.

Our fresh water farmers proudly state that the water passing through the farms is so clean, you can drink it.

Global Trust Certification Ltd also rated the New Zealand salmon industry as first class with one of the most robust environmental regulatory frameworks in the world.

“The New Zealand salmon industry achieves a first class rating amongst global producers. Born out of inherent resource based attributes displayed by the natural marine environment in combination with a highly dedicated, quality focused sector, New Zealand salmon is synonymous with the words healthy, pure and natural. Farms are compliant to one of the most robust regulatory frameworks in the world, developed through partnership and choice.”