Aquaculture Strategy

February 4, 2020

The Government’s aquaculture strategy to 2025 sets objectives and actions to guide sustainable growth of New Zealand’s aquaculture industry. About the aquaculture strategy The strategy, released in September 2019, sets outcomes for a sustainable, productive, resilient, and inclusive aquaculture industry. […]

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Salmon Biosecurity Standards

January 16, 2020

As members of the New Zealand Salmon Farmers Association we recognise that by managing biosecurity pathways within our control we can help to safeguard the industry and the environment in which we farm. To help that, we have developed industry […]

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New Zealand salmon – still the best choice

January 16, 2020

The globally respected sustainable seafood authority the Monterey Bay Aquarium has given seafood lovers the green light to eat New Zealand salmon. New Zealand marine and freshwater farmed salmon have achieved a second successive, ‘Best Choice’ rating under the latest […]

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Grant’s Tyee

January 16, 2020

“Fish-on!” In the pre-dawn waters of the Campbell River, in British Columbia, Grant Rosewarne was supposed to yell a loud warning to other anglers that his unlikely fight with a giant wild King salmon had begun. When vying to join […]

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Hook Wanaka

October 7, 2019

New members – Hook is a brand new lake to plate salmon fishing and restaurant experience located in Wanaka, right at the heart of New Zealand’s Southern Lakes. Hook is a place where everyone is welcomed to enjoy Wanaka’s stunning […]

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October 7, 2019

New members to the association – Veramaris is a 50:50 joint venture of DSM and Evonik for the production of the omega-3 fatty acids EPA and DHA from natural marine algae. Located in Delft, the Netherlands, Veramaris was launched in […]

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Feed efficiency research

June 12, 2017

A ground-breaking King salmon research programme is underway at Cawthron Institute. The programme aims to improve the profitability and production efficiency of King salmon and involves collaboration between the salmon aquaculture industry, feed companies, universities, research institutes, and international scientists. […]

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MPI Consultation

February 18, 2017

The Minister for Primary Industries wants to hear your views on a proposal to amend the Marlborough Sounds resource management plan to enable relocation of up to six salmon farms. Relocation is being considered as a way to: ensure the […]

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Industry launches A+

September 21, 2015

a plus slide

New Zealand’s aquaculture industry is building further on its sustainability credentials with the launch of A+, the new standard of sustainable aquaculture.

A+ is a world class sustainable management framework which enables the New Zealand aquaculture industry to better engage with our communities and continuously improve our environmental practices while strengthening global demand for our seafood,” commented Ted Culley, Aquaculture New Zealand’s Deputy Chair.

“It will be a comprehensive framework of environmental standards, key performance indicators, a self-reporting system and third party audits, which will give the New Zealand public and our international markets further confidence in our environmental integrity.”

Andrew Hay, oyster industry spokesperson added “as marine and freshwater farmers we’re proud of our role as guardians of this place and its people – not just for now, but for future generations. A+ gives us a set of tools to help us improve on, and tell the story of, this role.”

Janine Tulloch, Chair of the New Zealand Salmon Farmers Association commented “I think this is a great initiative as it conveys a whole lot more than just environmental management. It implies social, people, community, food safety and much more.”

Aquaculture New Zealand Chief Executive Gary Hooper, acknowledged the considerable support the industry had received from the Ministry for Primary Industries’ Sustainable Farming Fund. “MPI have recognised the importance of this programme for reinforcing the industry’s reputation for supremely sustainable seafood. A+ helps us prove that New Zealand’s mussels, salmon and oysters are environmentally friendly, premium quality and raised in a pristine environment.”

See the A+ website for full deatils

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Love NZ salmon

June 9, 2015

love salmon

Local seafood lovers seeking New Zealand salmon are being urged to ask for it by name following the arrival of a foreign imported species on supermarket shelves.

New Zealand salmon farmers have launched the #LoveNZsalmon campaign to educate consumers on the differences between locally farmed King salmon, and the imported Atlantic salmon products emerging in retail and food service settings.

Like our facebook page to join the campaign

“For most Kiwis, there is only one type of salmon – and that’s the King salmon they’ve been cooking at home for decades,” said Aquaculture New Zealand CEO Gary Hooper.

“But now we are being asked to choose between locally farmed, fresh premium and sustainable King Salmon and imported Atlantic salmon products – yet it’s not always clear from labeling and packaging that they are very different species which offer different culinary properties and have different cooking and handling requirements.

“New Zealand salmon is the champagne of salmon. It’s prized for its purity, clean flavour profile, vibrant apricot flesh colour, higher oil content and pleasant silky bite that has top chefs around the world praising it as the best salmon they’ve ever eaten.”

“It’s important that consumers recognise that Atlantic salmon has different culinary properties and won’t perform the same as King salmon when cooking at home.

“Environmentally concerned consumers can also eat New Zealand salmon with a clear conscience, knowing that our industry is the only farmed salmon industry to have achieved a green light, best choice rating from the gold standard of sustainability guides, Monterey Bay Aquarium’s Seafood Watch”.

“The message is very simple – if you want New Zealand salmon ask for it by name to avoid disappointment.”


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